So how was he able to get to his status? According to the UFC boss, he too had a master, just like the fighters that compete in his promotion.
White recalled how meeting Boston boxing legend Peter Welch helped him learn the ins and outs of the combat sports business. During an interview with Grant Cardone, White said:
Fortunately for him, Welch agreed to take White under his wing. According to the 54-year-old promoter, his career took off after he worked for the former Golden Gloves boxing champ:
Watch Dana White’s full interview below:
Dana White’s rags to riches story
As Dana White once revealed on TV, his life changed drastically when he became a hotel bellboy at the age of 19. This was when he met Peter Welch, who taught him every skill he used to ascend. Under Welch, White gained experience as a boxing coach, promoter, and manager.
Years later, while teaching a group of MMA fighters, White learned that the UFC was in financial trouble and saw an opportunity. He immediately reached out to Frank and Lorenzo Fertitta, who became his business partners when they acquired the UFC.
Check out the image below:
The rest, as White said, is history. The UFC took off under the new management and is currently valued at $5 billion.
0 votes
