The Asian market is on the UFC’s radar, claims Dana White
Dana White stated that the UFC is looking to visit India, the second-most populous country in the world, with over 1.3 billion people, along with parts of China. The reason White stated is a simple fact that both India and China, thanks to their massive population, are one of the biggest markets in the world and with the popularity of MMA growing rapidly in both countries, the promotion wants to take over the Asian market as well, which is currently dominated by ONE Championship.
Apart from Asia, White also said that there’s a possibility that the UFC might hold events in Africa as well given the fact that reigning Welterweight champion Kamaru Usman hails from the continent.
While the promotion’s plans for 2020 had to be vastly altered due to the COVID-19 pandemic, with closed-door events being held at the UFC Apex facility and the UFC Fight Island in Abu Dhabi; the promotion is set to get back with events and world tours with crowds as soon as the pandemic is under control.
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