Both NASCAR and Hendrick Motorsports will adopt the Windows 10 platform and Microsoft Azure to deliver technology solutions to help improve performance on and off the track.
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“NASCAR and Hendrick Motorsports are perpetual innovators in motorsports,” Steve Guggenheimer, a Microsoft vice president, said in a news release. “This sport demands constant innovation, to have its boundaries pushed, so that the sport delivers the exciting experiences expected by fans."
NASCAR’s 12-time most popular driver will also don the Microsoft colors for the Aug. 2 race at Pocono.
“I’m a big technology user and really enjoy Microsoft products,” Earnhardt said in a release. “Kicking off the Hendrick Motorsports relationship with Windows 10 is a unique opportunity, and there’s no doubt our ongoing technical partnership will help us raise the bar in many areas. It’s great to see Microsoft is having such a positive experience with NASCAR and wants to do more across the sport. We’re excited to be a part of that.”
